DIGITAL MARKETING SERVICES

Digital Marketing is a term used to encompass a wide variety of ever-changing solutions for a business to take advantage of.  It has been touted as a sliver bullet guaranteed to drive customers through your door.  While it is an effective tool, because of it's abilities to reach your specific client, it requires precision to execute effectively.  Boyd Solutions Marketing specialize in helping clients find customers using Geo-Targeting, Geo-fencing, Conversion Zones, Search Retargeting and Over The Top (OTT) video targeting.  Allow us to use our expertise in the digital arena to help target your next customer responsibly!

Geo-Fencing

Geo- Fencing is a tactic that draws a digital barrier around a specific address or small area with the intent of serving a specific message to that audience.  This tactic is great for targeting a competing business, events or shows where your ideal client will be or business that you know your ideal client will frequent.  Knowing where you ideal client will be is step one, creating a compelling message that gets a reaction from your potential client is what makes or breaks a successful Geo-Fencing campaign. Contact me today for more details!

GEO-TARGETING

Geo Targeting is serving a digital ad to a phone, desktop or computer within a given area.  This area is defined by a large area such as City, State, Zip Code, or DMA.  Within this defined area you create your ideal client you would like to target.  This will be done by Age, Race, gender, income, consumer behavior patterns and other behaviors/traits.  This tactic will send message only to the population within the defined area that fits your description of your ideal customer.  Like Geo-Fencing, creating a compelling message that gets a reaction from your potential client is what makes or breaks a successful Geo-Targeting campaign. Contact me today for more details!

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